Glossier Launching Eyeshadow – Glossier Debuts Lidstar

Beauty


At the Grammys, Glossier teased a brand new makeup launch on none other than Beyoncé. A behind-the-scenes photo hinted it could be eyeshadow, but details were kept under wraps. Now, after over a month of mystery, the brand finally unveiled its newest baby: Lidstar.

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“Lidstar glistening eye glow. On Glossier.com tomorrow. On the #Oscars Red Carpet tonight,” the brand wrote on Instagram March 4. Later, Lady Bird’s Best Director nominee Greta Gerwig wore the new eyeshadow on the red carpet.

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Glossier’s teaser video showed swatches of what appears to be a creamy, metallic formula. There are six shades so far: Lily, a pastel purple, Moon, a white pearl, Slip, an iridescent pink, Cub, a rose gold, Fawn, a silvery lilac, and Herb, an olive green. By the looks of the glistening swipes of product, the shadows promise a powerful color payoff.

Lidstar, dropping March 5, is Glossier’s first foray into eyeshadows. Like the brand’s lipsticks, blushes, and highlighters, the new addition will likely be dominating your Instagram feed in no time.



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