Rihanna Said to Be Developing a Lingerie Line With TechStyle Fashion Group

Fashion


WWD reported this morning that Rihanna is likely to have signed a deal to develop lingerie with TechStyle Fashion Group, the company that owns Fabletics, ShoeDazzle, JustFab, and FabKids.

Neither Rihanna’s rep nor a spokesperson for TechStyle Fashion Group would comment on the deal, but sources say it’s been in the works (works works works works) for about a year.

Advertisement – Continue Reading Below

Rihanna in a beaded bralette at the Valerian Et La Cite Des Milles Planetes premiere in Paris.

Getty Images

And it’s pretty plausible, given the company’s history. Fabletics has successfully partnered with co-founder Kate Hudson, and Kim Kardashian was one of the founders of ShoeDazzle back in 2009. TechStyle is known for its technology-focused approach to brand-building and fashion; the company is said to be able to predict sales exactly using proprietary data and personalization software.

Rihanna is also no stranger to a great business collaboration. See: Fenty x Puma, which has shown at fashion week four seasons, and the astronomical success of Fenty Beauty, which launched in September with parent company Kendo.



Source link

Products You May Like

Articles You May Like

Matty Bovan Spring 2019-London Fashion Week Spring 2019
Rihanna’s Advice to Her Younger Self Is to ‘Sleep’ and Honestly, Same
What Should I Ask My Doctor?
What It’s Like to Go to the Emmys
Taylor Swift’s Boyfriend Joe Alwyn Speaks About Her in Interview

Leave a Reply

Your email address will not be published. Required fields are marked *